Representative Major Events

Anniversaries

American Dental Hygienists’ Association (80th)
American Marketing Association (50th)
American Welding Society (75th)
Bank Administration Institute (70th)
Coca-Cola (75th)
Edward Valves (50th)
Harley-Davidson (75th)
Illinois Institute of Technology (100th)
Madison Gas & Electric (100th)
Medical Library Association (100th)
National Foundation For People With Disabilities (20th)
S&C Electric (50th)
Stephen L. Winternitz, Inc. (100th)
Vocational/Industrial Clubs of America (50th)

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Representative Crisis Experience

Customer Abuse Allegations (Household International)
Tax Fraud Allegations (Hawkeye Bancorp)
Assassination (Memphis Area Chamber of Commerce)
Bank Run (Unity Savings Association)
Carcinogen Allegations (Drycleaning Industry Council)
Credit Card Launch (First National Bank)
Explosion (National Board of Boiler & Pressure Vessel Inspectors)
Fires (McCormick Place, Americana Healthcare Nursing Home)
Gas Main Rupture (Madison Gas & Electric)
Mergers (ACCO, Cenco, Interstate-United, O’Connor Assos.,
United Stationers)
Product Tampering (Coca-Cola)
Protest Marches (Madison Gas & Electric, Muscular
Dystrophy Association)
Resident Death (Americana Healthcare Nursing Home)
Takeover Attempts (Madison Gas & Electric, Midway Airlines)
Tornado (Coca-Cola)

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This is Hal Bergen & Company

We are a marketing-driven firm that:

• Delivers its best shot the first time, every time – based on a foundation of maturity, experience and perception pertinent to your needs and opportunities.
• Can ramp up quickly on a variety of fronts with a sharp sense of priorities.
• Is a quick study, that is media savvy, and that surges with initiative and fresh, realistic ideas.
  Commits to program planning, execution and evaluation, day by day, by the staff that first presents and then stays around (not a sales swat team that moves on).
• Offers broad experience gained at the senior level in large international firms (Burson-Marsteller, Harshe-Rotman & Druck and Ruder-Finn) but that will not now burden you with the unproductive management overheads and perqs that such large firms must support.
• Maintains professional business relationships (independent third-party arrangement, total copyright release, hold-harmless provisions).
• Staffs with seasoned, objective, practicing professionals working for you every day (not interns, trainees or assistant account executives).
• Provides courageous counsel, who will speak up when things are on plan and when they are not.
  Relies on seasoned practitioners who strategize at the most sophisticated levels and execute at the most pragmatic.
• Respects confidential information, professional ethics, delicate relationships and legal requirements.
• Knows the contemporary communications universe – print, electronic, Internet, direct mail, events, exhibits, one-on-ones.
• Stays on target, on time and on budget.
• Wants to help you define and reach your goals, and then some – cost effectively promoting your organization, products, services and/or advocacies.
• Makes a difference.

This is Hal Bergen & Company.

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Representative Organizations Served

Abbott Laboratories (NYSE)
ACCO World (NYSE) (IPO)
American Bar Association
American Dental Hygienists’ Association
American Hospital Association
American Marketing Association
American Society for Quality
American Society of Plastic and Reconstructive Surgeons
American Welding Society
Arthur Andersen
Bank Administration Institute
Bankers Life and Casualty
Bissell
Chemetron (NYSE)
Chicago Board of Trade
Chicago Hospital Council
Chicagoland Apartment Association
Coca-Cola (NYSE)
Control Data (NYSE)
Defense (Trial Lawyers) Research Institute
Detroit Edison (NYSE)
Direct Marketing Insurance Council
Edward Valves, Rockwell International
EBASCO Services
Electromotive Div., General Motors
Equitable Life (NYSE)
Furniture Rental Association of America
Gandalf Technologies (OTC, LSE)
Harley-Davidson (NYSE)
Holiday Inns (NYSE)
Household International (NYSE)
Huntington Bancshares (NYSE)
Illinois Psychiatric Society
International Fabricare (dry cleaners) Association
Madison Gas & Electric (NASDAQ)
Medical Library Association
Memphis Area Chamber of Commerce
Mercantile Bancorp (NYSE)
Miller Brewing
Monument Builders of North America
National Board of Boiler and Pressure Vessel Inspectors
National Electronics Conference
Republic Flow Meters, Rockwell International
Rexnord (NYSE)
S&C Electric
Sears Roebuck (NYSE)
United States Golf Academy
United Stationers (NASDAQ) (IPO)

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Harold A. Bergen
President

Hal Bergen – previously a senior officer with three international public relations firms for more than 25 years – has served companies, professional services firms, associations and governments in corporate, financial, consumer and business-to-business marketing as well as employee, government, crisis management and community relations programs. Before founding his own firm in 1995, he had been president of Ruder-Finn of Mid-America for 12 years.

Bergen has been a national director of the Public Relations Society of America, a delegate to its National Assembly, its national membership chairman and a founding member of its Counselors Academy. He also is a founding member of the National Investor Relations Institute and is active in the Association Forum of Chicagoland, the Chicagoland Chamber of Commerce and the River North Association.

He is the byline author of chapters on public relations in the Marketing Manager’s Handbook, 3rd Edition, 1994 (Dartnell) and the Marketing Encyclopedia – Issues and Trends Shaping The Future, 1995 (American Marketing Association/NTC Business Books). He has written elsewhere and lectured on public relations extensively. He has been a seminar leader and speaker several times for the American Management Association, the NYU/PRSA Public Relations Management Seminars, Publicity Club of Chicago and other professional groups as well as the Executive MBA Program of the Stuart School of Business, Illinois Institute of Technology. He serves on the Board of Advisors for the Stuart School’s program in Marketing Communications.

Prior to entering public relations, Bergen was senior associate editor of Consulting Engineer magazine and editor of Industry & Power magazine. Before that, he was manager of technical publications for Raytheon Corp.

Bergen is a graduate of Illinois Institute of Technology (B.S., electrical engineering), a past president of its Alumni Association and a member of its Board of Trustees.

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Hal Bergen & Company
A unique public relations firm for
for-profit and non-profit organizations

Harold A. Bergen
President

Hal Bergen & Company
One E. Schiller St., Suite 20B
Chicago, IL 60610
Ph: 312-944-7462
Cell: 312-927-6557
Fax: 312-643-5463
Email: halbergen@hotmail.com

How We Can Serve Your Needs

To help you reach your organizational goals, we can provide public relations and marketing communication support – based on experienced, independent perspectives:

• Careful Internal/External Situation Analysis
• Seasoned Strategic Planning
• Cost-effective Execution
• Objective Evaluation

We offer these services to for-profit and not-for-profit organizations, singly or as an integrated program:

• Evaluate your current communications resources to identify possible re-deployments and/or additions.
• Assess your organizational strengths and weaknesses vis-a-vis competitive forces and the target audiences who affect your future.
• Create strategic communications plans and events to cost-effectively deliver persuasive messages that advance your interests.
• Supplement your staff with our in-the-trenches, working professionals.
• Create feedback mechanisms to track and improve all your communications.
• Provide hands-on senior counsel on a daily basis to keep your program on target, on time and on budget.

You get seasoned, committed professionals who candidly identify what is working well, what could be improved and what might be added. As your competitive environment changes over time, we work hard to anticipate changes you should consider. And you get access to our affiliates in all major markets whenever your program needs support from local practitioners.

You get advocates who know how to market – your service, your product, your concept, your organization, your advocacy – to those who affect your future.

That’s how we can serve your needs, short term or long term.

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Representative Services

Annual Reports
Audio Visuals
Brochures
Communications Assessments
Community Relations
Crisis Communications Programs
Direct Mail
Employee Communications/Motivation
Financial Relations
Graphic Identity Systems
Institutional Advertising
Media Cultivation
Media/Speech Training
Member Recruitment/Retention
Newsletters
Position Papers
Publicity
Research (Attitudinal/Recognition)
Special Events Design, Promotion
Speeches
Spokespersonship
Strategic Planning
Technical Writing
Testimony
Web Site Content

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